Creating relative content is vital to standing out as a brand, meaning that you need to hear what your customers are saying and take steps to better serve them. If you don’t have a social listening game plan, you are missing out on key information to help understand your customer and grow your business.

What is social listening?

Social listening is the practice of monitoring brands’ social media channels for customer feedback and conversations to help make better marketing decisions. Grasping where to join the conversation is key for campaigns, pitches and content. Through social listening, you can track every mention of your brand, both the good and bad. This allows you to learn what your customers are looking for, while also resolving issues in real-time. You can also use it to see what people are saying about your competitors or even to predict industry trends.

Why should we care?

Having a social listening strategy can help you better understand your client’s needs and wants. If you care about your brand, you care about what people are saying about your brand; meaning these insights are vital. Don’t know what is relevant in your industry – social listening!

People want to feel like you are talking to them. Start creating content that speaks directly to your audience.

How to start utilizing social listening

The first step is for you to examine your goals and discover exactly what you want to get out of these insights. Then, you need to understand your audience and learn what social media channels they use most frequently – Instagram, Twitter, Reddit and YouTube comments are good places to start. Then you need to monitor important keywords:

• Your brand name and handles
• Your brands product(s)
• Campaign names
• Competitors’ names, products and hashtags
• Your brand’s hashtags or slogans
• Industry buzzwords

Make sure to observe any abbreviations or common misspellings of the keywords above to ensure you are hearing everyone. Then, you need to analyze this information and put it to use. Build topics around the themes and make the information you discovered useful. This can be as simple as responding to a happy customer or as substantial as reworking your brand image. Remember all a customer wants is to feel heard.

Tools that will do the work for you

Social listening is evolving every day, especially with your clients, so don’t take it for granted. If you are struggling with the idea of social listening, these platforms can easily help:

• Hootsuite
  • Allows you to view and respond to all your brand mentions, messages and comments across many social channels in a concise dashboard.
• Adview
  • Easily allows you to monitor and reply to the comments made specifically on your Facebook and Instagram Ad
• Buffer
  • You can reach out and reply to customers on the dashboard Buffer offers through a team-shared inbox.

Creating relative content is vital to standing out as a brand, meaning that you need to hear what your customers are saying and take steps to better serve them. If you don’t have a social listening game plan, you are missing out on key information to help understand your customer and grow your business.

What is social listening?

Social listening is the practice of monitoring brands’ social media channels for customer feedback and conversations to help make better marketing decisions. Grasping where to join the conversation is key for campaigns, pitches and content. Through social listening, you can track every mention of your brand, both the good and bad. This allows you to learn what your customers are looking for, while also resolving issues in real-time. You can also use it to see what people are saying about your competitors or even to predict industry trends.

Why should we care?

Having a social listening strategy can help you better understand your client’s needs and wants. If you care about your brand, you care about what people are saying about your brand; meaning these insights are vital. Don’t know what is relevant in your industry – social listening!

People want to feel like you are talking to them. Start creating content that speaks directly to your audience.

How to start utilizing social listening

The first step is for you to examine your goals and discover exactly what you want to get out of these insights. Then, you need to understand your audience and learn what social media channels they use most frequently – Instagram, Twitter, Reddit and YouTube comments are good places to start. Then you need to monitor important keywords:

• Your brand name and handles
• Your brands product(s)
• Campaign names
• Competitors’ names, products and hashtags
• Your brand’s hashtags or slogans
• Industry buzzwords

Make sure to observe any abbreviations or common misspellings of the keywords above to ensure you are hearing everyone. Then, you need to analyze this information and put it to use. Build topics around the themes and make the information you discovered useful. This can be as simple as responding to a happy customer or as substantial as reworking your brand image. Remember all a customer wants is to feel heard.

Tools that will do the work for you

Social listening is evolving every day, especially with your clients, so don’t take it for granted. If you are struggling with the idea of social listening, these platforms can easily help:

• Hootsuite
  • Allows you to view and respond to all your brand mentions, messages and comments across many social channels in a concise dashboard.
• Adview
  • Easily allows you to monitor and reply to the comments made specifically on your Facebook and Instagram Ad
• Buffer
  • You can reach out and reply to customers on the dashboard Buffer offers through a team-shared inbox.