Services
Public Relations
Every business has a story worth telling. Our job is finding the angle that captures attention and turning it into news that resonates with reporters, editors and your target audience.
Build Credibility and Drive Awareness
A great story deserves to be heard. Our public relations team helps businesses earn meaningful media coverage, strengthen their reputation and connect with the audiences that matter most. Through strategic storytelling, media outreach and long-standing relationships with journalists, we help position your company as an industry leader through trusted third-party coverage.
Whether you’re launching a new business, announcing a major milestone or looking to establish long-term credibility, we develop customized PR strategies that generate attention and deliver measurable results.
Content Creation
We create press releases, articles, blog posts and other strategic content that showcases your expertise, company milestones and industry insights while supporting your communications goals.
Awards & Nominations
We identify award opportunities and prepare compelling submissions that highlight your achievements, strengthen credibility and position your business as an industry leader.
Networking & Community Engagement
We help build connections through industry associations, community partnerships and professional events that expand your visibility and strengthen your reputation.
Media Relations
Our team develops story ideas and pitches them directly to journalists, editors and producers to secure meaningful coverage across print, digital, broadcast and trade media.
Research & Strategy
We monitor industry trends, competitor activity and media coverage to identify opportunities, develop strategic messaging and keep your brand relevant.
Public Relations that supports business growth
Our campaigns are designed to generate meaningful exposure, not just headlines. We focus on opportunities that strengthen your brand, increase visibility and support your overall marketing goals.
Whether that means securing local television interviews, national publication coverage or industry thought leadership opportunities, we tailor every campaign to your objectives.
19
Years in Business
50+
Years of Combined Experience
$100M
Worth of Earned Media Coverage
Types of Coverage
We pursue coverage across multiple media channels, including:
- Television
- Newspapers
- Magazines
- Online Publications
- Industry Trade Publications
- Podcasts
- Radio
- Local News
- National Media
- Business & Trade Publications
“If I was down to my last dollar, I would spend it on PR.”
Bill Gates
From Our Clients
“Sarah has assisted us immensely in highlighting our strengths, legal experience, and those attributes that distinguish us from other local attorneys. She is readily available and enthusiastic about the projects at hand – whether it be finding us the right “fit” in community organizations or giving last-minute feedback on proposed advertising.”
“I’ve known Sarah Thornton for more than 20 years. We’ve worked together for almost half of those years. Sarah is very capable and gets results. She is excellent with the media and consistently scores major editorial placements. Sarah is a delight to work with and highly professional.”
“Success without stress. Sarah and her team can handle any situation. They analyze opportunities, get feedback from our team and make smart recommendations to move forward. When her team is handling a project, I am confident knowing that it is under control and moving forward.”
“The best in the business! Sarah and her team at Connected Communications has been an invaluable partner for over 15 years. Their professionalism, creativity and commitment are unmatched in the PR world.”
Frequestly Asked Questions
How is public relations different from advertising?
Advertising is paid placement. Public relations focuses on earning media coverage through newsworthy stories and strategic outreach.
Do you guarantee media coverage?
No ethical PR agency can guarantee placement. We leverage established media relationships, compelling storytelling and strategic pitching to maximize opportunities.
Can PR help my SEO?
Yes. Earned media coverage often includes valuable backlinks and brand mentions that can strengthen your online visibility and search engine performance.
What types of businesses benefit from public relations?
Businesses of all sizes can benefit from PR, including startups, nonprofits, professional service firms, healthcare organizations, real estate companies, construction firms, retail businesses and corporations looking to increase visibility and credibility.
How long does it take to see PR results?
Public relations is a long-term strategy. While some announcements may receive immediate attention, building relationships and consistent media visibility often takes several months of ongoing effort.
Do you help with crisis communications?
Yes. We help organizations develop messaging, respond to media inquiries and communicate effectively during challenging situations to help protect their reputation.
Do you only work with local businesses?
No. While we have strong relationships with local media, we work with organizations across the country and tailor our media outreach to each client’s target markets and goals.
How does PR work with marketing?
Public relations and marketing are most effective when they work together. PR builds credibility through earned media, while marketing amplifies that coverage through your website, social media, email campaigns and other digital channels.
What's included in a public relations strategy?
A typical strategy may include media relations, story development, press releases, award nominations, thought leadership, event publicity, crisis planning, community outreach and performance reporting.
Ready to share your story?
Whether you’re launching a new business, announcing a milestone or looking to increase your visibility, we’re here to help you earn meaningful media coverage that builds credibility and drives results.
